Keeping GTM containers clean, audited, and governed — so they perform well, stay compliant, and don't become a security or compliance liability.
Most GTM containers accumulate years of zombie tags, redundant ad scripts, and unknown third-party code with no audit trail. What that costs you in performance, security, compliance, and data quality.
A step-by-step process for taking a full inventory, identifying zombie tags, spotting redundant ad tracking, checking consent coverage, and understanding which tags are heaviest.
How to safely remove zombie tags, consolidate redundant ad tracking, get stakeholder sign-off, and set up governance so the container doesn't accumulate again.