The most comprehensive Google Analytics 4 audit checklist for marketers and agencies. Manual auditing takes 8+ hours. Verify your GA4 configuration in 60 seconds. This is the most thorough automated GA4 audit available.
Run the audit — $179 →Is your data accurate, or are you making decisions based on broken tracking? This comprehensive GA4 audit checklist covers the 47 critical checks every marketer and agency needs to perform to ensure a healthy Google Analytics 4 configuration.
From verifying GA4 event tracking and Consent Mode v2 compliance to identifying "zombie" events and attribution errors, this guide serves as the definitive GA4 health check. While a manual audit can take hours of technical digging, you can run this entire Google Analytics audit automatically in under 60 seconds with GA4 Health Check.
Explore the 7 core modules below to see exactly what we verify — or run the audit automatically →
Reviewing your GA4 property settings is the first step. We check data retention, timezones, and attribution models to ensure a solid foundation. One wrong setting silently corrupts months of data. Agencies use these 47 checks to onboard new clients. Learn more about our agency features.
A deep dive GA4 event tracking audit. Events are the foundation of everything in GA4. Bad event names, duplicate firing, zombie events with zero hits — any of these silently corrupts your funnels, conversion tracking, and attribution. This is our most comprehensive module.
GA4 gives you 50 custom dimension slots — once full, you can't add more without deleting. Internal traffic leaking into your data, payment processors hijacking attribution, unassigned channel traffic exceeding 10%. These are fixable problems that most properties ignore.
Your data might look fine on the surface. Engagement rates, pages per session, year-over-year trends — outliers in any of these signal something is wrong. Staging traffic, bot sessions, and ghost referrals all show up here.
Run a GA4 privacy audit to ensure GDPR compliance. We scan for PII in URLs and verify your Consent Mode v2 implementation status.
Duplicate web streams, streams with no recent data, cross-domain tracking gaps, Measurement Protocol hits inflating session counts. Collection problems are upstream of everything — fix them first.
Conversion events with zero data, e-commerce funnels with missing steps, attribution windows misaligned with your sales cycle. This module checks whether your GA4 property is actually useful for making decisions. Essential for in-house teams, see why we built these GA4 audits for marketers.
47 checks. Full PDF report. Results in 60 seconds.
Get started — $179 →Download a real GA4 audit report — same format, same depth, same PDF you'll receive after running your own audit. No email required.
Download sample report (PDF)After seeing it, run your own — $179 for a single audit →
Yes. We prioritize your data security by requesting Read-Only OAuth access. This means our tool can see your configuration to run the 47-point check, but we have no technical ability to modify, delete, or export your data. You can revoke this access through your Google Security settings at any time.
Most audits are completed in under 60 seconds. Unlike a manual audit, which can take a tracking specialist 8 to 12 hours to complete, our 7 modules run in parallel to give you an instant health score and a downloadable PDF report immediately.
Currently, GA4 Health Check is optimized for Web data streams. It checks for the most common tracking issues facing marketers and agencies today, including e-commerce funnel tracking, UTM consistency, and Consent Mode v2 compliance for web traffic.
No. GA4 Health Check works entirely through the Google Analytics Admin API. There is no need to add a new script to your site or modify your Google Tag Manager (GTM) container. Simply sign in with Google, select your property, and run the audit.
Absolutely. The GA4 Health Check report is designed to be client-ready. Many agencies use our Audit Packs to benchmark a new client's data quality during onboarding. The report provides a professional 20+ page breakdown of findings, ranked by priority, so you can present a clear roadmap for remediation.