GA4 is genuinely powerful — but it ships with defaults that will silently corrupt your data if nobody checks them. Two-month data retention deletes history with no warning. Staging environments leak into production with no filter. Payment processors hijack attribution. UTM casing splits channels in half.
None of these are obscure edge cases. They're the norm. After years of finding them manually in client properties, the answer wasn't another checklist article. It was automation. A tool that connects to the GA4 API, runs every check in parallel, and gives you a scored, prioritised, actionable report in under 60 seconds.
That's GA4 Health Check — built by the Native Ore Analytics team, for anyone who needs to know whether their GA4 data can actually be trusted. Use it once before a campaign. Use it at every client onboarding. Use it whenever something in a report doesn't look right.
"After auditing hundreds of GA4 properties manually, I saw the same patterns everywhere: broken events, missing attribution, and compliance gaps that were quietly destroying marketing budgets."
Travis Gunn · Founder, Native Ore Analytics
GA4 Health Check isn't a reporting tool. It's the automated eyes of an experienced analyst — one who's seen what actually breaks in production, not just what the documentation says might go wrong.
Our 50+ point audit is the exact same checklist used for high-level consulting engagements at Native Ore Analytics. The difference is it now runs in under 60 seconds, so you spend less time finding problems and more time fixing them.
Need the implementation fixed after the audit? That's what Native Ore Analytics is here for.
